NIPR Inducts Customs Boss, Others To Fix Nigeria’s Reputability.
- Reputation plays a key role in every aspect of human endeavour.
By Helen Udoh,Outlook Media ABUJA.
Nigeria Institute of Public Relations inducted the Comptroller General of Nigeria Customs Service, Adewale Adeniyi, Voice of Nigeria DG,Jibrin Baba Ndace along with other institute fellows into Nigeria Reputation Management Group.
Conmptroller General Adeniyi said that the initiative was coming when Nigeria needed to revamp its reputation, he disclosed this as Chairman of the Group during an inauguration ceremony to journalists on Thursday in Abuja,
He said a well-harnessed reputation can turn around the country’s economy.
“Though intangible in nature, reputation as a concept is so critical that if the components are properly understood, effectively planned, efficiently harnessed and well deployed, will position any country for greater value, global relevance and remarkable competitiveness”.he said.
“Indeed, any individual, organization, state or nation that wants to be taken seriously and be on top among peers must deliberate to promote the culture of “reputation consciousness”. He said.
“Unfortunately, society, especially many African nations, has not
recognized the power of reputation in turning their economies around.
He said.
In the same Vein, DG of VON, Ndace, urged Nigerians to be unapologetic, bold and trustful in telling the Nigeria story.
The president of NIPR,Dr Ike Neliaku emphasized the group’s seriousness, noting Nigeria urgently needs a reputation revamp.